Guides
Guides
Practical, researched guides on ChatGPT Ads and GEO, for businesses getting started with AI advertising.
How Much Do ChatGPT Ads Cost?
What actually drives ChatGPT Ads cost, and how to plan a realistic budget for your category.
6 min readIs ChatGPT Ads Worth It? What the Data Shows
The reach, growth, and early performance data behind one of the fastest-growing ad channels.
7 min readHow to Advertise on ChatGPT: A Step-by-Step Guide
A practical walkthrough of setting up an OpenAI Ads Manager account and your first campaign.
8 min readWhat Is GEO? (Generative Engine Optimization Explained)
How brands get surfaced and cited inside ChatGPT, Perplexity, Gemini, and AI Overviews.
8 min readContext Hints Explained: The New Keyword Strategy for ChatGPT Ads
What context hints are, and how they compare to traditional keyword targeting.
6 min read